Meet Janice Niederhofer

Janice Niederhofer, MA, is the innovative Founder and CEO of Undercover Rose, Inc. All of her extraordinary experience has made Janice a secret weapon of human behavior with exceptional intuition, wisdom, and fearlessness. She uses well-honed skills and transformative insight to create powerful materials that form the infrastructure and vision of Undercover Rose.

A tumultuous childhood led Janice to learn to overcome adversity from an early age. She intuited how to read people through body language, voices, language patterns, emotions, and environments. A drive to understand why people do what they do, a propensity for quickly identifying the challenges people faced, and an innate ability to problem solve led Janice to pursue decades of education, training, and experience to fully appreciate and further develop her skills. Simply, Janice dedicated her life to improving the lives of others.

Janice began a distinguished law enforcement career as a police officer with two departments, then served 21-years with the Drug Enforcement Administration (DEA)—the single-mission U.S. federal agency with a reputation as the world’s premier drug enforcement organization. Janice broke through many formidable glass ceilings for women, blazing the path for those who followed. She was the first female SWAT team member, first female hostage negotiator, the first female narcotics detective, and the first female to be assigned to numerous specialized details previously only offered to men.

swatJanice created a series of first-of-their-kind training programs and became a highly sought-after subject-matter expert in the areas of human behavior, leadership/leadership development, self-defense, body language, communication, weapons handling, polygraph, interviewing/interrogation, and tactical skills. She has taught these subjects and more to all levels of law enforcement agencies, including DEA, FBI, Secret Service, CIA, NCIS, ATF, Drug Unit Commanders Academy (DUCA), Tribal PD, LAPD, Detroit PD, Congreso Internacional de Control de Confianza (CISEN), Department of Defense, NSA, Immigrations Customs Service (ICE), the Department of Homeland Security (DHS), and more.

Reaching well beyond law enforcement, Janice is in demand by global clients as a personal and business consultant, dynamic public speaker, and provider of customized events unlike any other. She is a powerhouse talent with bachelor degrees in Psychology and Criminal Justice and a masters degree in Forensic Psychophysiology. In addition to her higher education, Janice has extensive Neuro-Linguistic Programming (NLP) certifications including: Master Practitioner, Health Practitioner, WealthyMind™ Practitioner, and Coaching. She was honored to be a part of Robbins Research International, Inc. (RRI) for ten plus years that included responsibilities as a trainer and one of their first certified coaches. Janice also worked for Mark Victor Hanson, an original co-founder of the Chicken Soup for the Soul book series, in charge of facilitating his Mega Inner Circle elite client group.

Not content to learn her own lessons and keep them to herself, all that Janice has experienced now culminates in the profound mission of Undercover Rose–unmasking others’ true potential.


DEA Awards

Training Red DEA

Law Enforcement Membership

Police Academy

Police Department Training

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“When life gets tough, Janice gets tougher. You’ll see yourself grow in ways you thought weren’t possible.” 

~ Leslie Orellana
Internal Communication Manager – Software Company



“Janice Niederhofer is one of those rare individuals that will change your life and make your life one to celebrate! If you’re seeking a better life, talk with Janice. It will be the most rewarding and inspirational decision you will ever make.” 

~ John Carter
Business Owner


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“The founder is an amazing lady and she has such a strong background. I knew this was going to be an amazing event because of who she is.” 

~ Cynthia Coleman


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369-B Third Street, #553, San Rafael, CA 94901

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